Results tagged “Google”




mario-food.jpg

Not to start any wild speculation or anything, but I haven't heard from Toad in over a week and the mushrooms on Luigi's pizzas are f***ing huge. And delicious. 'But our princess is in another castle' this, you little fungus! OM NOM NOM NOM. Google Maps Thanks to Alex, who lives in the neighborhood and supports all Mario Bros. themed retailers.



Last fall as the Dutch Landscape paintings idea was kicking into gear, artist Molly Dilworth emailed me a link to her rather awesome project, Paintings for Satellites.



For the last couple of years, since the dawn of the Google Earth Era, Dilworth has been exploring different techniques for creating giant paintings for the once-invisible, now-primary facade known as the roof.



As you can see above, she used a piece of Google/Aerodata's distinctive polygonal Dutch camo in the study for her most recent piece, which was executed in November on the roof of 547 West 27th street in Chelsea.



The finished painting is more free-form and organic, and is executed, as are all her rooftop works, out of found, discarded paint, so the color's always a surprise. Very nice work, I hope it's still visible when the snow thaws.



Paintings for Satelites photo set [flickr via c-monster]

Google has perhaps more than any other company become "The Internet Company." It's grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform.

And let's face it, Google is a pretty interesting company. In fact, we think it's so interesting that we put together this infographic with a ton of facts and figures about Google. We've been digging through Google's SEC filings, news articles and the trusty old Wikipedia to get plenty of interesting data to include. We hope you like it!

Google infographic

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According to MAKE, Google just filed a patent to transform billboards that appear in Street View into new advertisements. This sort of cut-and-paste thing is a little bit bizarre, but it's a lot brilliant. That's already ad-space anyway, right?

It is self-evident that we are living in a time of extraordinary economic upheaval. To succeed in this uncertain environment - and be in position for success when the world economy stabilizes - marketers must embrace the concept of smart, measurable, integrated marketing.
So how should a marketer take advantage of online to encourage and measure a promotional (or any) campaign's success? Following a few basic rules is a great way to start. Part one of this two-part series will cover the basics, while part two will take a deeper dive into each section.

Rule #1: Fish Where the Fish Are

Traditional marketing relied on a wide net approach. Media like television were (and are) great at reaching many people, but even when you narrow the focus by targeting to certain demographics, advertising messages would reach a great many people with no interest in the product. (This sort of waste is what John Wannamaker meant when he said that he knew half of his advertising budget was wasted, but he didn't know which half.)
The advent of online media, though, allowed companies to be where their customers are and to take advantage of their interests at relevant points of engagement. A key component of reaching these already interested customers is search advertising. For instance, this year, for the first time ever, more people searched for "coupons" than for "Britney"!

Rule #2: Be a Savvy Search Marketer

The role of search in direct response is obvious; you want to be there to scoop up demand when it's expressed. However, what's usually underestimated is the effect search advertising can have on brand building. As companies work harder and harder to communicate the value of their brand to target audiences (and as consumers choose how they spend each dollar more carefully than ever) it is paramount that marketers ensure their brands are present when a consumer is searching - whether searching for the brand itself or searching related terms. For instance, if you're selling baseball bats, you not only want to be sure to appear when consumers search for your brand name, but also when they search for "baseball," "baseball bat" and maybe even "sports. While closing the sale is critically important, that moment will never come if you don't build the brand first...and search can help build that desire.

Rule #3: Beware the HiPPO

Most marketing decisions are made based on the HiPPO: (the Highest Paid Person's Opinion) . Better, though, is decision making based on data. This is another area where online media shines. It is no longer necessary to make decisions guided by the boss' "gut." Instead, marketers can make well-informed decisions and act on them in real time.

Rule #4: Measure, Measure, Measure

No other medium has ever offered such immediate and deep data on the effectiveness of advertising spend. Using (often free) tools, advertisers today can test copy, offers and geography. They can know the sources of their traffic and how they are performing relative to each other. They can know which of their website pages are most effective and "sticky."
These very high-level concepts can guide marketers toward strategies that offer unprecedented certainty.

Posted by Tim Reis, head of Google's East Coast CPG Practice.
Tim is also a co-chair of PMA's Digital Center of Excellence and is an incoming PMA Board Member.
GOOGLE STREET VIEW CARS SECRET PLACE VIENNA

[www.tartantights.com - No1 on Google]

Pavel sent in this photo. "Companies or shops can boast with different awards: 'Number one in Lonely Planet Guide', 'As seen on TV' or 'Awarded Little Insignificant Award 2006'. But I never saw a company boasting their SEO success in offline world. Until I was in a gift shop in Edinburgh, Scotland, that is." More at Pavel's blog. [Thanks Pavel!]

[By Philipp Lenssen | Origin: Shop Sign: "No1 on Google" | Comments]


[Advertisement] Google books on Amazon

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Helmut Smits figured out a way to add a "dead pixel" to Google Earth. He created a 82 x 82cm burned square, the size of one pixel from an altitude of one kilometer.

via bullshit


It's no secret that from time to time many of us have searched on Google for our name or someone else's. When searching for yourself to see what others would find, results can be varied and aren't always what you want people to see -- whether it's someone else with your name, or the finishing time from that 5K you ran back in 2002. We want to make that better and give you more of a voice.

To give you greater control over what people find when they search for your name, we've begun to show Google profile results at the bottom of U.S. name-query search pages. These results offer abbreviated information from user-created Google profiles and a link to the full profiles. We've also added links so it's easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn.


Don't have a Google profile? Just search for [me] and follow the instructions at the top of the page to create one. In just a few minutes, you can create a public profile that represents you and that appears when people search for your name on Google. Check out www.google.com/profiles to learn more.

Posted by Brian Stoler, Software Engineer

"Google landscapes", modified sticker on landscape, Bilbao-Pays Vasco, 2008

"Google answer", modified sticker on chair, Notre Dame du Paris-France, 2008

"Google Great Walls", modified sticker on landscape, Beijin-China, 2009

Man kann Google einfach nicht entkommen: Das neue Projekt von Filippo Minelli. Mehr von Minelli hier, via: Eko

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Zevs has just "liquidated" Google website. Check it out here.

Google's Street View for Google Maps snapped a photograph of a woman in Spain peeing in the gutter. After complaints, Google removed the picture. (props to The Internet Patrol)
User-agent: zombies
Disallow: /brains

Google's robots.txt...

[Thanks Hebbet!]

[By Tony Ruscoe | Origin: Google's Robots.txt Halloween Entry | Comments]


[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more...

081020_eric_schmidt Eric Schmidt, CEO of Google, will begin to campaign on behalf of Barack Obama, reports the Wall Street Journal.  He is scheduled to speak Tuesday at a panel on the economy in Florida.

Schmidt has been an informal adviser to the campaign, but the official endorsement weeks away from the election gives Schmidt more of a voice in net neutrality issues that could affect Google, as well as better position him for a possible role as chief technology officer under an Obama administration.

"I'm doing this personally," Schmidt said. "Google is officially neutral" in the campaign.

But that's not to say that Google hasn't played much of a role in Obama's campaign.  About 70 percent of the $3 million Obama spent in online advertising during the primaries went to Google ads. 

McCain has a few tech execs on his side, including former eBay CEO Meg Whitman and former Hewlett-Packard Co. CEO Carly Fiorina.

Google CEO Backs Obama [WSJ]

Photo: Flickr/worldeconomicforum

"Brands are the solution, not the problem. Brands are how you sort out the cesspool," Eric Schmidt told an audience of magazine publishers assembled at Google yesterday. Wait, what happened to the magic Google algorithm that reverse-engineers our reputations? Does it now rank pages by brand, too? I hope so, because when I Google myself at midnight all I see is Valleywag, Valleywag, Valleywag. I'd like to believe Google knows something my agent doesn't. (Photo by AP/Phelan M. Ebenhack)


Talk: Das System Google  at Akademie der Künste - Culture - Berlin


Mercedes Bunz, Thierry Chervel, Klaus Staeck and others talk about the world's biggest search engine: Google. The website heavyweight enables amazing access to information, is efficient in concentrating and sharing knowledge and also storing of traditions.

But the monopoly on information facilitates misuse. Services offered by the new browser Chrome, for instance, collects reader and user information and exploits them for advertising and politics, while the possibility of demagogic influence and the handling of copyright raise questions about the "uncontrolled world power in the internet" and trusted computing.

The talk--in German--explores what the consequences as Google expands its supremacy in archiving books, texts, pictures and videos and, with it, decides what's publicly available. Central to the discussion is the cultural significance of digitalization and its effects on art.


Akademie der Künste
Hanseatenweg 10, 10557 Berlin, Germany
http://www.adk.de/de/aktuell/veranstaltungen/index.htm?we_objectID=24161

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Jason Kincaid / TechCrunch:
Watch The Political Spin Machine With Google "In Quotes"  --  Google has just opened a new Labs project, called In Quotes, to the public.  The site allows users to compare quotes from various political figures, displaying key excerpts from speeches and interviews that they've given recently.

Erick Schonfeld / TechCrunch:
OpenSocial Now Reaches 350 Million Users, And Growing  --  Six months ago, OpenSocial was nothing but a list of promised partnerships.  But the social network application platform backed by Google has made a lot of progress since then as those partners started to go live with their OpenSocial Apps.

About a month and a half ago, Google Street View watchers discovered a red UFO in the skies over Japan. Now, another Street View location shows the SAME FLYING SAUCER from a different angle. In both cases, the UFOs appear in rectangular patches of different-colored sky, which suggests that they were inserted there, possibly by Google employees.

   
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