Unlike the World Cup in Germany not too long go, we haven't picked up on many innovative marketing stunts during this year's Olympic games - so it's with some relief that we now stumble across a few.
Mini [apparently on purpose] have created these bike-powered Minis to promote themselves during the tournament. The same could perhaps happen here in 2010, but the half-a-car idea will probably be done out of necessity rather than some clever marketing idea.
[via cherryflava via thecoolhunter]
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